BLH understands the importance of your privacy and respects that you want to safeguard the use to which your personal information is put.  Consequently, we make it a high priority to ensure that your personal information (including credit card details) remains secure and confidential and is used only for the intended purpose.  In this privacy policy we explain how we collect data about you and the nature of that data, how we use that data, who that data may be sent to and how you can amend data you have submitted to us.

Our privacy policy applies to your personal data supplied or collected from our website and to personal data supplied or collected over the telephone, by e-mail, by fax or by letter.

The personal data we collect and how we collect it

We may collect or be provided with, store and use the following kinds of personal information:

§  your first and last name, telephone number, postal and e-mail address, fax number;

§  information about your computer and about your visits to and use of our website including your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation;

§  if you make a reservation or purchase any items using a credit or debit card then we need the card number, cardholder name, expiry date and CVV number;

§  your membership details, hotel preferences and travel experiences;

§  any survey responses or feedback.

We may ask you for personal information in a variety of circumstances, for instance:

§  when you make a hotel reservation or purchase something from our website or on the telephone or by e-mail, letter or fax;

§  when you register with us, subscribe to our newsletter, enter competitions or register for promotions; or

§  when you join the BLH loyalty programme, or

§  when you take part in surveys or provide us with feedback.

We may be provided with personal information by third parties in connection with a reservation at an BLH hotel, for instance, by a travel agent you may use to make a reservation or by the BLH hotel in connection with your reservation or stay.

We may also collect personal information in the course of telephone calls to and from our office or reservation service which may be recorded or monitored for the purpose of quality control and for staff training.  Call recordings will be maintained as long as reasonably necessary and will then be deleted.  Any personal information obtained from you during the call will be treated in accordance with the provisions of this privacy policy.


Using your personal information

BLH may use your personal data in a number of ways, set out below.



BLH provides an online reservations facility on the BLH website and a telephone facility for making reservations at BLH hotels.  In the course of making and fulfilling a guest reservation it is necessary for BLH to collect and use personal data which will be subject to our Reservations Privacy Policy.

Website and marketing

BLH may also use your personal information to:

(a) administer the website;

(b) improve your browsing experience by personalising the website;

(c) enable your use of the services available on the website;

(d) send you goods purchased via the website and/or supply you with services purchased via the website;

(e) send statements and invoices to you and track payments;

(f) track your use of the reservation process and contact you once via email regarding your experience;

(g) send you general (non-marketing) commercial communications;

(h) send you e-mail notifications which you have specifically requested;

(i)  send you marketing communications relating to our business or the businesses of carefully selected third parties which we think may be of interest to you by post or, where you have specifically agreed to this, by e-mail or similar technology (you can inform us at any time if you no longer require such marketing communications);

(j) provide third parties with statistical information about our users but this information will not be used to identify any individual user;

(k) deal with enquiries and complaints made by or about you relating to the website.

Where you submit personal information for publication on the website, BLH will publish and otherwise use that information in accordance with the licence you grant to us.

BLH will not, without your express consent, provide your personal information to any third parties for the purpose of direct marketing.


How long do we hold your personal information?

BLH will only store your personal data for as long as is necessary for the legitimate purpose for which it was supplied and it will be destroyed or deleted when it is no longer necessary for BLH to hold it.  You can ask us to erase or delete all or some of your personal data at any time although that may impact upon the benefit you get from our website or other services.


Security of your personal information

BLH will take reasonable legal, technical and organisational precautions to prevent the loss, misuse or alteration of your personal information.

BLH will store all the personal information you provide on its secure (password and firewall protected) servers.  Reservations you make with BLH will be encrypted using SSL technology.

In the course of processing or transmitting your credit card CVV number BLH will observe and fully comply with the current Data Security Standard of the PCI Security Standards Council.

You accept that data transmission over the Internet is inherently insecure and BLH cannot guarantee the security of data sent over the Internet.


Your privacy rights

You have the rights listed below in relation to personal data we hold about you:

§  Delete data: You can ask us to erase or delete all or some of your personal data.

§  Change or Correct data: You can ask us to change, update or fix your data in certain cases particularly if it is inaccurate.

§  Object to, or Limit or Restrict our Use of data: You can ask us to stop using all or some of your personal data or to limit our use of it.

§  Right to Access and/or Take your data: You can ask us for a copy of your personal data to be provided in machine readable form.

If you wish to exercise any of these rights you can contact our team.


Our use of ‘cookies’

To make BLH work even better for you, we also use 'cookies' to collect information about your use of the website.  


Policy amendments

BLH may update this privacy policy from time-to-time by posting a new version on the BLH website and, as appropriate, this will be notified to you by email.  You should check this page when using the BLH website to ensure you are happy with any changes. 


Effective from March 2021